Brand Guidelines
To enhance the search accuracy of product listings, as well as improve Buyer's browsing experience on Airsoko , it is important that Sellers ensure that product listings on Airsoko contain accurate brand attributes by inputting and displaying the brand name correctly on the Product Display Page ("PDP").
Product listings on Airsoko should accurately reflect the brand attributes (including brand name, registered logo / trademarks etc) associated with the product that is being offered on such listing.
Brand Accuracy
To help manage the accuracy of brand attributes for product listings on Airsoko, effective from 31st October 2024, product listings that have been identified to have inaccurate or mismatched brand attributes may be deactivated. Repeated violations of this Policy may result in the locking of listings and/or issuance of up to 2 Non-Compliance Points.
If the correct brand attribute is not available on Seller Centre, please follow the steps here for more information.
Brand Attribute Update and Registration
In addition to the above, effective from 31st October 2024:
- Airsoko will be updating the brand database such that product listings which contain incorrect spelling / name or improper capitalizations of brand names will be removed from the brand database.
- Secondly, if your existing product listings contain improperly capitalized brand names on the PDP, Airsoko may, from time to time, update the PDP so that the listing's brand attribute that is visible to Buyers accurately reflects the brand name of the product being listed.
What does this mean to you?
- For new product listings created on or after 31st October 2024, Sellers must select the correct brand name that is available on our database when creating new listings . Please see here.
- For existing product listings created before 10 July 2023, Sellers may update their listings that have their brand attributes removed due to (1).
- For brand names that were updated by Airsoko, there will be no action required from Sellers on those products. However, Sellers may still proceed to update the listing's brand attribute as necessary.
